As the festival of Rakhi approaches, families across India are gearing up to celebrate the bond of love and protection between siblings. But this year, Kriti Cooking Oil has chosen to focus on another bond that quietly influences our lives—the relationship between local retailers and their customers. These retailers are the unsung heroes who, day after day, touch the lives of countless people through their dedication and service.
In our latest short film titled “Some Relationships Are Stronger like the Rakhi Thread – A Retailer Story,” we shine a spotlight on the deep connections that local shopkeepers have with their communities. These retailers are more than just vendors; they are confidants, advisors, and friends to many. They know their customers’ preferences, offer them personalized service, and often become a part of their daily lives. Whether it’s suggesting the best products or sharing a kind word, these small yet meaningful interactions make a big difference.
The short film beautifully captures these everyday heroes and their invaluable role in our lives, especially during festive seasons like Rakhi. Just as a sister ties a Rakhi on her brother’s wrist as a symbol of love and protection, retailers too offer their customers the care and attention that foster strong, lasting relationships. Through this short film, Kriti Cooking Oil is proud to celebrate these everyday connections and the warmth they bring to our lives.
For over 30 years, Kriti Cooking Oil has been a trusted name in kitchens across India, offering a range of healthy cooking oils including Soyabean, Sunflower, Mustard, and Groundnut Oils. Our commitment to quality and health is unwavering, and through this short film, we continue to emphasize the importance of nurturing relationships—whether it’s between siblings or between retailers and their customers.
We invite you to watch our Rakhi special short film on our YouTube channel Click to watch Let’s celebrate these bonds that are stronger than any thread, and honour the people who make our lives a little brighter every day.