We recognize the importance of widening our portfolio with health and wellness-based food products.
The Indian of today is more concerned about food hygiene and wellness than predecessors. People are willing to spend more to enhance their wellness. The Indian is increasingly influenced by changes in the external environment (wider choices and updates on lifestyle changes). There has been an increased respect for the role of protein in modern diets, widening the market for protein-rich soybean products. Wellness is no longer side-stream; it is integral to the modern world and likely to grow in importance. This reality makes the Kriti brand relevant for humankind’s need for food health, safety and hygiene.